Google uses its technology to serve advertisements based on website content, the user’s geographical location, and other factors. Those wanting to advertise with Google’s targeted advertisement system may enroll through Google Ads. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs. Responsive ads adjust themselves based upon user’s device size.
These advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network.
AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue. To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the website’s pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement, advertising and promotional material should not exceed page content.
Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following best practices:
- They produce good quality content that attracts and engages users and provides a good user experience.
- They follow webmaster guidelines.
- They avoid flooding their website with advertisements.
- They do not try methods that encourage users to click ads. Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”.
- They do not link or redirect to websites with a poor reputation.
The source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense requires an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners. On June 18, 2015, Google announced rebranding of AdSense with a new logo
Here are some tips for earning with Google AdSense:
- Choose the right niche: Selecting a niche that has high search volume and low competition can help increase your earnings. You can use tools like Google Trends to identify the trending topics.
- Create high-quality content: Publish informative and engaging content that your audience will find valuable. This can increase your traffic, page views, and engagement, which in turn can lead to higher AdSense earnings.
- Optimize your ad placements: Experiment with different ad placements on your website to find the most effective ones. Ads placed above the fold, at the beginning of the content, and in the sidebar tend to perform better.
- Use responsive ad units: Make sure your website is responsive and your ads are optimized for all devices, including desktops, laptops, tablets, and smartphones.
- Focus on user experience: Ensure that your website is user-friendly, easy to navigate, and loads quickly. This can help reduce bounce rates and increase user engagement.
- Avoid click fraud: Do not click on your own ads or encourage others to do so. Google can detect invalid clicks and may terminate your AdSense account.
- Monitor your performance: Regularly review your AdSense reports to track your earnings, identify trends, and make adjustments to optimize your ads for better performance.
Remember that earning with AdSense requires patience, persistence, and dedication. By following these tips and consistently creating high-quality content, you can increase your chances of earning more from Google AdSense.