I think that we, as a whole, know how relevant backlinks are for the search engine ranking achievement of our web site. I additionally believe that we as a whole know now that a way to get these backlinks is by doing link exchanges with different locations. (For the uninitiated, backlinks are links on other web sites that point to our own.)
Be that as it may, do we realize that there are various things we have to check before agreeing to exchange links with another web site? The general purpose of exchanging links with others is to benefit from the ranking of their web sites. It is subsequently imperative that we investigate early regarding the case of exchanging links with another place is to further our potential benefit or not.
I have contemplated this entire idea of link trade preparation and thought of a 3-advance procedure that involves an analysis of 3 pages of the web site we need to trade links with. The three pages are:
– the home page where we will need to check seven things about that page,
– the directory page: this page contains a list of categories that the site has assembled in a bid to organize its link trades. We have to check seven things here,
– the backlink page: this is the page that will contain our backlink. We additionally need to check seven things here.
Note that sometimes, the ‘target’ web site will not have a directory page. Our analysis will be a 2-stage one as opposed to a 3-stage one.
In this first article, of might be 2 or 3, we will take a gander at the seven things (organized in 2 gatherings) we should check about the home page of the external web site.
- We have to check what Google thinks of the site. This is finished by looking at specific things that Google is glad to report about a website. The idea here is to check whether there are any issues with the site, from Google’s point of view, that would make us decide not to trade links with them.
I recommend that we take a gander at:
- a) what number of pages does the site has indexed? This should be possible by using ‘site:www.site.com’ in the Google search box,
- b) what number of backlinks does Google report for the site? This should be possible by using ‘links:www.site.com’ in the Google search box,
- c) is the site listed in Google’s index? This should be possible by using ‘http://www.site.com’ in the Google search box,
- d) what is the Page Rank of the site/home page? There are a few different ways of doing this. One route is to get the Google toolbar and visit the web site to see its PR. Another path is to utilize one of the many web sites on the Internet that empowers us to find the PR of any web site. What’s more, still another path is to search for programming that will reveal to you the PR of any web sites.
Even though we will, for the most part, need to take a gander at these four things together in a kind of table in request to decide whether the objective site passes the first step or not, there are definite outcomes that would make me decide straight away not to trade links with a website:
– if the PR of the site is zero,
– if the site is not listed in the Google index,
– if the site doesn’t have any pages indexed by Google.
You will note here that I am using Google as the first step in the preparation. We can utilize any search engine if we need to, yet given that Google is more particular than others with regards to backlinks, I would propose using Google in the above first step.
- I would then propose that we see three labels of the home page of the external site, in a bid to determine if the site has a topic compatible with our own:
- an) its title tag,
- b) its description tag,
- c) its catchphrases tag.
There are a few different ways of checking the substance of a web page’s labels. If your program, for example, MSIE, permits you to view the content of a web page, at that point, you will need to visit the home page and click on the right menu order to view the substance of the page. At that point, you will need to look to the highest point of the page to consider the material of its labels. The alternative is to search for web sites on the Internet that empower you to view the substance of the names of any web pages. There are numerous such web sites on the net.
The purpose of this progression is that Google considers the subject of web sites when looking at backlinks. This implies backlinks from a place that has a topic compatible with our own will be of a higher incentive than one that originates from a site that has nothing to do with what our site is about.
As mentioned over, this preparation is on the home page of the external web site and is just the first step. There are two additional means: one on the directory page and one on the backlink page.
It is just when the external web site passes the three stages that we should feel confident about exchanging links with them in that the link trade will be to further our potential benefit obviously that the external web site will likewise need to direct a similar 3-advance analysis of our website before wanting to trade links with us.