Digital marketing is booming. In addition to the economic recovery, there is a fundamental trend in all organizations, both public and private: digital transformation.
It aims to transform and modernize processes and ways of working to make digital a business model that sells better, offers better services, values innovation and creates value. To achieve this, the recruitment of young digital talent is essential.
Digital marketing covers a wide variety of professions, functions and sectors. Let’s take a look at five of them.
Brand Content Manager
Both a lover of new technologies and a talented writer, the brand content manager creates content to promote a brand online. This content can be a simple blog article, or a more complex project integrating animations, photos, videos and virtual reality. A fusion of high-tech, journalism, marketing and design, the brand content manager can work in an agency, working for different clients, or at the advertiser’s, most often in large organizations with a strong online presence and a complete marketing service. Specialists in storytelling, brand content managers like to test, discover and experiment with new tools and learn about new web trends.
The brand content manager’s salary:
Digital Project Manager
As a generalist function by essence, the digital project manager is at the confluence of project management and team management. He/she is responsible for launching or producing a digital initiative covering different realities: launching or updating an intranet, creating a mobile application, updating a website, creating a digital strategy, etc.
The digital project manager is responsible for the budget, the schedule and for ensuring that the specifications are respected during all the major stages of production. It is often the main point of contact with clients (internal or external). He or she documents the project and ensures coordination with multidisciplinary teams (graphic designers, web designers, programmers, integrators, photographers, videographers, editors, etc.). While the digital project manager is often found in agencies, he is also present to transform the company from the inside with a company or organization, whatever its size or sector of activity.
The digital project manager’s salary :
CRM Project Manager
The CRM project manager works on a daily basis to improve and optimise customer relations at all levels of a company. He or she implements strategies to facilitate the collection of personal data useful for future sales prospecting, or to optimize a digital sales tunnel for online purchases. A CRM tool is the heart of the digital reactor. It centralizes all the key data that generates value if used correctly. The project manager can therefore build, correct or update a CRM project. It is a transversal function that relies on a good knowledge of the user experience, customer relations, but also on a good command of data. He or she may work with sales representatives, marketing professionals, supply chain and customer service managers, but also with data scientists.
The salary of the CRM project manager :
He’s the big data specialist. Often a graduate of an engineering school or business school with a double specialization in engineering, the data scientist analyzes, controls and makes the data talk. It is thanks to him that the company can make informed decisions based on reliable information, whether in terms of strategy, sales or marketing. By giving meaning to millions or billions of data, he structures and consolidates information by cross-referencing, cross-checking and deep analysis. With a love of logic, mathematics, and a thorough knowledge of information systems and internal flows, the data scientist is a fundamental lever of digital marketing.
Data scientist’s salary:
He’s on the front lines of social networks! He is the one who publishes, moderates and coordinates all the social activities of a brand on social networks. In the absence of a brand content manager, he can also produce content or participate in its development. He interacts with an organization’s community. And he works to prevent the dreaded bad buzz, while regularly feeding the digital life of a brand according to a defined editorial line.
The community manager’s salary: