SEO (Search Engine Optimization) is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo…). More commonly known as SEO, its goal is to increase the quality, understanding, but especially the visibility of a website within search engine results. A quality web content that interests Internet users will always be well positioned in Google. But this may take a lot of time.
When you do a search, Google displays a series of results corresponding to the terms you are looking for to give you the best possible answers. Google’s goal is to direct you to the results that most closely match your query – the most relevant results.
Natural referencing has the particularity of not being influenced by paid referencing. This means that Google does not sort the results offered according to an auction system where the one that pays the most is presented first. Different from paid referencing, ads, business information or other … natural referencing is the simplest way that allows a website to be visible for free. It is important to optimize this referencing to attract the greatest number of visitors to your site.
Technically how it works.
Search engines use algorithms to probe all the pages of websites that want to be referenced. These algorithms are built according to more than 200 criteria that certify the relevance of the information available on a site and its quality for users.
These algorithms “scan” all the content available on a site, on the pages, analyse it, and derive a ranking according to search terms. They define the relevance of a web page on a keyword. For example: for a search on “Goldfish”, Google will develop a ranking among all the pages on the internet that include the keyword “Goldfish”. It will classify them by relevance to propose them according to a very precise order. If you have built a page that talks about these famous “Goldfish”, but you do not respect Google’s criteria for optimizing your SEO, you have little chance of landing in the first search results. This is why it is essential to optimize your natural referencing and therefore to build your website and pages well.
Google’s algorithms probe two categories of information: visible content and “invisible” content. Visible content is what you can see when you browse a site. The invisible content corresponds to the HTML code of a website. It is important to work well on these two aspects so as not to be penalized by Google. To be visible, it is necessary to work on its natural referencing with attention.
How to do it?
To optimize its SEO there are rules to follow.
Although Google does not reveal how it probes its algorithms, some criteria are known enough to allow developers to work on SEO from the construction of a website.
Google’s will is to inform its users by delivering the most appropriate answers to the searches made. It will therefore direct the user to the most coherent web pages (according to him) to give an answer to the information sought.
The importance of the contents of a page is therefore strategic. It is advisable to write contents on each page with meticulousness, such as a press article, with a theme, a subject, and to treat it with precision and coherence. A page that will be properly structured, with a title, an introduction, paragraphs will have a better level of quality than a page containing 2 lines of explanation on a subject.
The relevance of the information is essential to optimize natural referencing. Clearly, you can’t say everything and anything, otherwise you will be penalized and badly referenced.
As mentioned above, the simplest thing is still not to try to create fake content. If you create a site, it is because you have a message or information to highlight. If you don’t make an editorial effort, if you don’t prioritize information, Internet users won’t find it very interesting to come and visit your site. Google is not going to push Internet users towards a low quality site.
Your content must therefore be relevant, attractive, it must convince the reader and build loyalty. Encourage to consult more pages. It must provide answers, solutions to searches (it can be information, such as products to buy).
If you respect the good practices, you will be qualified as “SEO Friendly”: English expression characterizing a site naturally optimized by its form and its contents for natural referencing.